30 Days
Uganda
Mobile marketing and advertising involve promoting products or services to mobile device users through various channels, such as:
1. SMS and MMS messaging
2. Mobile apps
3. Social media platforms
4. Mobile-friendly websites
5. Location-based targeting
Mobile marketing strategies include:
1. Push notifications
2. In-app advertising
3. Mobile search ads
4. QR code marketing
5. Location-based marketing
The goal is to reach and engage target audiences on-the-go, leveraging mobile devices' unique capabilities, such as location-based targeting and personalized messaging. Effective mobile marketing enhances brand awareness, drives conversions, and fosters customer loyalty.